Lloyds Bank is a British institution with a distinctive black horse as its icon and mascot. This recent ad is part of the bank’s “By Your Side” campaign and features an adult horse and a foal crossing mountains, fields, water, and ice to reach their herd.
The 60-second commercial by agency adam&eve DBB is meant to show support between members of different generations.
“The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise,” says Catherine Kehoe, managing director for group brands and marketing at Lloyds.
In the 90-second behind-the-scenes featurette below, see how the team of filmmakers and horse wranglers made the commercial come together with well-trained horses and some movie magic.
Want more? Watch some past Lloyds Bank adverts featuring the black horse:
Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, KY. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.
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