SubscribeGift a Sub
Enable cache 100
Horse Videos

Featured Video: An Epic Journey for Lloyds Bank’s Black Horse

Lloyds Bank is a British institution with a distinctive black horse as its icon and mascot. This recent ad is part of the bank’s “By Your Side” campaign and features an adult horse and a foal crossing mountains, fields, water, and ice to reach their herd.



The 60-second commercial by agency adam&eve DBB is meant to show support between members of different generations.

“The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise,” says Catherine Kehoe, managing director for group brands and marketing at Lloyds.

In the 90-second behind-the-scenes featurette below, see how the team of filmmakers and horse wranglers made the commercial come together with well-trained horses and some movie magic.

Want more? Watch some past Lloyds Bank adverts featuring the black horse:

Leslie Potter

Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, KY. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.

Recent Posts

ASPCA Right Horse Adoptable Horse of the Week: Frida Kahlo

Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…

21 hours ago

Vet Adventures: How Not to Treat a Horse’s Wound

I’d been treating my patient, a sweet Quarter Horse mare named Maizey, for almost two weeks. Maizey had been running…

2 days ago

Underdog Horses Become Champions

Aubrey Torrez, 29, is the first to confess that she’s always been an advocate for the underdog. “In this sport,…

3 days ago

8 Horse Feeding Mistakes to Avoid

Informed horse owners would never intentionally do something that could cause their horse to colic. Yet many owners unwittingly follow…

4 days ago

Tips to Keep Your Horse from Bucking

It’s a scene riders dread: A tense, strong horse ignores your cues, moves straight ahead then begins bucking and kicking…

6 days ago

ASPCA Right Horse Summit: Rescue Intake Exams

The 2023 ASPCA Right Horse Summit in Lexington Kentucky, kicked off with a discussion about intake and assessment best practices.…

1 week ago