SubscribeGift a Sub
Enable cache 100
Horse Videos

Featured Video: An Epic Journey for Lloyds Bank’s Black Horse

Lloyds Bank is a British institution with a distinctive black horse as its icon and mascot. This recent ad is part of the bank’s “By Your Side” campaign and features an adult horse and a foal crossing mountains, fields, water, and ice to reach their herd.



The 60-second commercial by agency adam&eve DBB is meant to show support between members of different generations.



“The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise,” says Catherine Kehoe, managing director for group brands and marketing at Lloyds.

In the 90-second behind-the-scenes featurette below, see how the team of filmmakers and horse wranglers made the commercial come together with well-trained horses and some movie magic.

Want more? Watch some past Lloyds Bank adverts featuring the black horse:

Leslie Potter

Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, Ky. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.

Recent Posts

2024 Paris Olympics: Equestrian Schedule

See below for the full schedule of equestrian sports at the 2024 Paris Olympics. Times listed in Central European Time…

4 hours ago

2024 Paris Olympics: Olympic Equestrian Trivia and Fun Facts

With one week remaining until the Opening Ceremony of the 2024 Paris Olympics, get ready for the Games with these…

3 days ago

ASPCA Right Horse Adoptable Horse of the Week: Takoda

Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…

4 days ago

2024 Paris Olympics: The Paris 2024 Equestrian Venue

The Olympic equestrian competition, as well as the pentathlon, will all take place at the iconic Château de Versailles estate…

5 days ago

2024 Paris Olympics: Latest News

Check out Horse Illustrated's latest updates from the 2024 Paris Olympics on equestrian sports for the three disciplines of dressage,…

5 days ago

2024 Paris Olympics: Q&A with Hallye Griffin, US Equestrian Chef de Mission

A member of the United States Equestrian Federation (USEF) team since 2011, Hallye Griffin was appointed as the Director of…

6 days ago