1985
In the Pages of Horse Illustrated When you think of 80s fashion, you probably think of leggings, oversized tunics, high-waisted jeans and leg warmers. You probably don’t think about prairie dresses and ruffled blouses, but we sure did. “You’ll be the hit of any party when you step out in these snazzy new western wear fashions,” we promised readers. We probably meant to say, “Costume party.” Sorry for the confusion.
This year, Horse Illustrated added the tagline, “The Magazine for Responsible Horse Owners” to our cover to describe the niche we’d found for our little magazine. It fit pretty well, so we kept it on the cover for the next 24 years. Click on the image to the right to read the note from then-editor Jill-Marie Jones explaining why we chose that tagline in the May 1985 issue. Everything she wrote still holds true for us today.
Go back to the Horse Illustrated 35th Anniversary main page.
I would love to buy those stamps!
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