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The beauty of selling products on the Internet is that, virtually, the world is your market. This is a boon for those of us who have accumulated horse equipment that we no longer need, either because we’ve changed horses, frequented too many used-tack sales or simply bought something we never used. The Internet is even more advantageous for selling anything antique, unusual or rare.

**For the full article, pick up the August 2007 issue of HORSE ILLUSTRATED.**

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Sarah Evers Conrad
Sarah Evers Conrad is the current Digital Content Editor for Horse Illustrated and Young Rider magazines. Her career includes time at The Horse: Your Guide to Equine Health Care and the United States Equestrian Federation’s (USEF) Equestrian magazine, before she became USEF’s Director of E-Communications. She then spent time as a content manager/travel writer for a Caribbean travel agency before she opened her own business, All In Stride Marketing. Throughout her career, she has been published in equine publications such as Horse Illustrated, The Horse, Blood-Horse, Equestrian, Arabian Horse Life, USDF Connection, the American Quarter Horse Journal, Paint Horse Journal, Driving Digest, American Farrier’s Journal, Off-Track Thoroughbred, Stable Management, Equine Wellness, and Camp Business Magazine. She has also served as the editor for the Certified Horsemanship Association’s official publication, The Instructor magazine, and for multiple books. Conrad has a BA in Journalism from Western Kentucky University with a double major in Agriculture with an Equine Science emphasis. You can learn more about her at http://www.equestrianjournalist.com.

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