New survey of horse owners will gather information on equine industry issues and trends

The American Horse Publications (AHP) is launching its second Equine Industry Survey to gauge trends in the U.S. equine industry. The AHP Equine Industry Survey is being sponsored by Kentucky Equine Research, Merck Animal Health, and Pfizer Animal Health. The survey will remain open through May 15, 2012.

In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering Plough Animal Health and Pfizer Animal Health. Upon its conclusion on Jan. 31, 2010, a total of 11,171 usable responses were collected. This completed the largest-ever equine industry survey of hands-on horse industry participants in the United States. AHP will strive to exceed that number with the current survey.

As in the previous survey, the purpose of the 2012 survey is threefold. The first objective is to obtain information regarding past, present, and expected future participation in the equine industry. The second objective is to identify which issues currently facing the equine industry are perceived as being most critical to those who own, or manage horses. The third objective is to analyze issues pertaining to horse health. In addition to questions on vaccines and deworming, the 2012 survey includes questions relating to nutrition, feed, and nutritional supplements.

Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This study is anonymous; this means that no one–not even members of the research team–will be able to associate information that is given with responses. When the survey results are tallied, only aggregated results will be presented.

To take the 2012 AHP Equine Industry Survey, go to www.horsesurvey2012.com

To see the results of the previous AHP Survey, click here.