Enter our 12 Days of Christmas Giveaways here!
SubscribeGift a Sub
Enable cache 100
Horse News

Budweiser Clydesdales top 2014 USA Today Ad Meter poll


For 26 years, USA TODAY’s Ad Meter has tabulated the Super Bowl viewers’ reactions to the notoriously expensive and often entertaining commercials aired during the game. The popular Budweiser Clydesdales often hit the top of the ranking, and this year is no different.



This year’s ad features a 10-week-old puppy who befriends one of the Clydesdales. In spite of his human caretaker’s attempts to keep the puppy contained, he returns to his equine friend at neighboring Warm Springs Ranch. And when he’s adopted and taken away from his home, the whole Clydesdale team takes action.



The heartwarming ad carried elements from last year’s Ad-Meter-topping “Brotherhood,” featuring the same actor playing the Clydesdales’ trainer. If you haven’t seen this year’s spot yet, watch it below (and if you have, why not watch it again?)

Anheuser-Busch also scored points with their “Hero’s Welcome” spot, in which a U.S. soldier returning from Afghanistan is treated to a surprise parade in his hometown. The Clydesdales played a supporting role in that commercial as well. It ranked third on the Ad Meter list.

Dogs were a popular element in this year’s ads. The second spot on the Ad Meter ranking was a Doritos ad in which a boy practices his riding and roping skills with help from the family’s very large pet dog.

View the full ranking list at admeter.usatoday.com.

Watch more Budweiser Clydesdale ads here.

Leslie Potter

Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, Ky. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.

View Comments

Recent Posts

ASPCA Right Horse Adoptable Horse of the Week: Alma

Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…

2 days ago

ASPCA Right Horse Adoptable Horse of the Week: Moven Van

Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…

5 days ago

Equestrian Winter Wellness

Horse people are typically made from hardy stock, but that doesn’t negate the need for equestrian wellness—especially during winter. Self-care…

1 week ago

A One-Horse Open Sleigh at Vista Verde Ranch

When a blanket of snow covers the lush green landscape surrounding Vista Verde Ranch, that is when Georgie gets to…

2 weeks ago

ASPCA Right Horse Adoptable Horse of the Week: Haven

Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…

2 weeks ago

Helping Horses Heal Using Therapeutic Laser Therapy

Animals have always held a special place in Kara Lawson's heart. Whether cats, dogs, rabbits, chickens, or horses, Lawson's connection…

2 weeks ago