International Helmet Awareness Day is September 16 and 17

Dressage representing International Helmet Awareness Day
Many helmet brands have dedicated their involvement to International Helmet Awareness Day. Photo by Leslie Potter has teamed up with leading helmet manufacturers to host the eighth International Helmet Awareness Day on Saturday September 16th and Sunday 17th. Building on the success of International Helmet Awareness Day 2016, participating retailers all over the world will be offering discounts on helmets on these dates.

International Helmet Awareness Day was founded in 2010 as a direct result of US Olympian Courtney King Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.

The helmet brands that have committed involvement in International Helmet Awareness Day 2017 are: Caldene, Champion, Charles Owen, Gatehouse, GPA, Harry Hall Hats, International Riding Helmets (IRH), Kask, KEP Italia, LAS helmets (Leslie Sutcliffe UK), One K, Ovation, Samshield, Tipperary, Troxel and Uvex.

“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our eighth International Helmet Awareness Day,” said Lyndsey White, Riders4Helmets. “Retailers in Australia, Belgium, Canada, England, Ireland, Italy, Netherlands, New Zealand, Poland, Scotland, South Africa, Spain, USA and Zambia have already registered to participate in this year’s event. Last year, retailers had so many people wanting to be fitted for helmets that they asked us to expand the event to two days this year, so everyone could be properly fitted.”

Retailers around the globe who wish to register to participate in the event may register at this link and will then be added to the participating retailer map (please note – retailers will not immediately appear on the map but will once the listing is approved). Only retailers who register with riders4helmets will be eligible for restocking discounts from the participating helmet brands (participating brands vary by country). There is no fee for retailers to participate this year as the event is being sponsored by Equiseen LLC.

Equestrians may visit this link to learn more about International Helmet Awareness Day and may search for participating retailers by “Name” or “Geographic Location” at this link. Equestrians are encouraged to visit the site on September 16th and 17th, 2016, to view the most current update, as participating retailers will continue to be added on a daily basis.

For more information on the Riders4Helmets campaign, visit You can also follow the campaign at, and


Please enter your comment!
Please enter your name here