The USA Today Super Bowl Ad Meter survey that measures viewer response to ads run during the Super Bowl ranked the Clydesdale “Rocky” spot, from Anheuser-Busch, the best commercial during Sunday’s big game between the New England Patriots and the New York Giants.

The ad featured Hank, a Clydesdale who doesn’t make the cut on the Budweiser hitch. But with a little help from his Dalmatian friend, Hank goes into heavy training mode, running around trees like a barrel racer and doing heavy weight-training like Rocky.

In the end, Hank makes the hitch and Anheuser-Busch scores big. The beer company ran seven commercials in the Super Bowl telecast and had three among the Top 10 best rated. In addition to the best-rated Budweiser spot, two Bud Light commercials finished among the Top 10—one featuring a fire-breather heating up a romantic dinner and another which had men sneaking Bud Light into a wine and cheese party.

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69 thoughts on “Budweiser Clydesdale Takes Top Spot in 2008 Ad Meter Survey

  1. Erin says:

    this is SO true! that commercial was my FAVORITE!! it was soooooo sweet!! (GO GIANTS)

  2. Sallie says:

    Budwiser by far had the best ad for Super Bowl Sunday. I loved Hank and knew he’d make it.

  3. Jennifer says:

    great article! great vidoe!!

  4. Evelyn says:

    i thought it was very funny!i loved Hank.

  5. Naomi says:

    That is such a cute commertial! I love the horses’s expressions! Those Clydesdales are amazing….

  6. Klaire says:

    This was the best commercial ever! I loved it!

  7. Gina says:

    I loved this commercial with Hank and his Dalmatian trainer. It was one of my favorites as well.

  8. Jelena says:

    CUTE CUTE CUTE! yay, super bowl watchers like the horsies 🙂 one step closer to domination! 😛

  9. cc says:

    great article!

  10. savannah says:

    great article

  11. Linda says:

    Thanks for putting the clip up! I am not a fan of the game, however loved to see this clip! And it is by far the greatest clip yet! Great job!

  12. Layton says:

    I love the selection of the Bud Clydes conmercials. They are so cute and funny. I have seen the horses many times and i adore them.

  13. ~~~~~~~~~~``` says:

    OMG! i LOVE this commerial deffentily my fav.!

  14. Cynthia says:

    Hi-I love the commercial. It’s worth watching the game just to see the great/ wonderful horse and friendship with the dog. Love it, love it, C.K.

  15. KAREN says:

    I love this video!

  16. Brianna says:

    This commercial ROCKS !!!

  17. Gemma says:

    I think this ad was so Hilarious!! I also liked the one with the men bringing the beer to the wine and cheese party!!

  18. Nora says:

    This was a great commercial, keep them coming

  19. Leigh says:

    That is SOOOO cute! I LOVE it!

  20. Karlee says:

    I love that comertal because I love horses.
    And it is on tv.

  21. Kathy says:

    The Clydesdale commercials are always first-rate. This one ranks with another of my favorites – the youngster who thinks he his pulling the wagon all by himself while 2 of his grown buddies are pushing it from behind. Don’t know who the ad writers are for these, but they deserve every penny they are paid & then some.

  22. Cat says:

    lol this is so cute!!!

  23. Julia says:

    It is so cute

  24. donald dunlap says:

    like it very much clydesdale are beautiful animals also like the dog like article on horses feet thanks

  25. Lindsey says:

    Awesome video! Go clyesdales!!!

  26. lindsey says:

    hi i like it

  27. Cassidy says:

    This is one of the best commercials I have ever seen!

  28. mary says:

    I like this video

  29. Roxanne says:

    Wow! What a touching commercial! I love it!

  30. Billy says:

    If you watch closely, they use at least 4 different horses to play Hank:)

  31. Verna says:

    Great video, just as good as the last one I saw with the colt. Love it!!!

  32. Stan says:

    Every year I wait for Bud’s new holiday commercials the Clydesdale are great ea year

  33. ALEXIS says:

    I love horses so much I would. DIE TO HAVE ONE. I REALY MEEN IT.

  34. jade says:

    I love horses and I would die to have a horses and Iwould take good care.

  35. kaitlyn says:

    I love horses so much I can not live without one

  36. Alesha says:

    Lol. My cousin’s best friend’s mom ownes the clydesdales from the budweiser comercials. I haven’t gotten a chance to see them yet though.

  37. danielle says:

    i love it!it is funny!that video realy got my atenchon! hope you have a great day!
    your freind:danielle pico!!!!!!

  38. Sandra says:

    that commercial got my attetion and I loved watching it, It was the best commercial I have ever seen.

  39. Miley says:

    Loved it!!!
    xoxo Rock On 🙂

  40. kiana says:

    I LOVED IT WAS THE MOST AWSOM THING IN THE HISTORY OF THINGS MY BIRTHDAY JUST PASSED I TURNED 10 YEARS OLD I LOVED THE COMERSHIAL IT WAS AWSOM I LOVED IT IT WAS COOL I WATCHED IT TEN MILLION TIMES I LOAVED IT SO MUCH . GOOD BUY:>

  41. ju says:

    I so love this one!

  42. someone says:

    awesome video! this is one to see!

  43. gy says:

    Love these ads!!

  44. lo says:

    So magestic!

  45. beth says:

    this is one of my fav beer ads of all time!! it’s so great!

  46. Svyd says:

    poor horse glad it has a happy ending!!!

  47. Sandra says:

    Love your commercials! Don’t ever stop.

  48. Nancy says:

    The Clydesdale/AB ads are wonderful. There is no point in watching a Super Bowl if there is no Clydesdale ad. The message of the ad is usually spot-on. Don’t ever stop, please.

  49. shelby says:

    those horses are the best horse known to man:)

  50. JJ says:

    This is such a sweet video!!!!

  51. Tiffani says:

    That was so cute!

  52. Jessie says:

    Aww! That was adorable! Set your mind to it and you can do it! Teamwork helps too! You can do anything with a buddy to support you!

  53. Julia says:

    Amazing video! Love the “high 5” or “high 6” rather at the end.

  54. Diane says:

    Excellent as always!

  55. Hannah says:

    I love this

  56. Jess says:

    Gotta love these commercials! Very creative and funny!

  57. Horse Lover says:

    YAY !!

  58. Jill says:

    I look forward every year to see the one video that they have.

  59. Jean says:

    LOVE those big boys!

  60. Fancy Walk N That Way says:

    Another great one! Love these commercials!

  61. Marion says:

    I don’t think you could ever make a bad commercial. Love them all!

  62. Marion says:

    Happy for ya Hank! Love these Budweiser commercials.

  63. Marion says:

    Just had to watch it again! Love it!

  64. Susan says:

    One of the cutest commercials. I love that they used the ROCKY theme music. Such magnificent animals. Way to go Hank for making the Team 🙂 🙂 🙂

  65. Kathy says:

    High Five, Paws up and great with the Rocky theme!

  66. Audrey says:

    It say video not able to play i love super bowl ads.

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