Record-holding rodeo champion, Jim Shoulders was a hero in the eyes of the entire western industry. He was also a fixture in the heart of the Wrangler brand, serving as an original fit model and the inspiration for the 13MWZ Cowboy Cut jeans. That made Jim Shoulders an icon in Wrangler ads in the 1950s and 1960s. Now, Wrangler is proud to offer an exclusive line of men’s shirts paying tribute to Shoulders and his charitable cause, the Justin Cowboy Crisis Fund (JCCF). Intimately familiar with the hardships of dealing with rodeo-related injuries, Shoulders inspired the creation of the JCCF to financially assist injured athletes.