Featured Video: Black Stallion Stars in Lloyds Bank Commercial

Last year, Lloyds Bank celebrated its 250th anniversary with a commercial featuring the iconic black horse. It was beautifully done and touching. Now the British bank is at it again with its For Your Next Step campaign.

While an instrumental version of Tears for Fears’ “Mad World” plays in the background, the iconic black horse gallops through a maternity ward where a new mother is reaching out for her newborn, then through a busy street where a man is asking his partner to marry him. The horse gallops past a funeral, a child’s first day of school and a carnival where a young couple is about to experience their first kiss. The iconic black horse is there through our major life steps.

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At the end of the commercial, a voice says, “This is real life, but none of us are standing still. We are all about to take the next step.”

And for many of us, that next step will include our horses.

See past Featured Videos >>

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Cari Jorgensen

Cari Jorgensen is a web content specialist who is also an adjunct professor of English at Santa Ana College.

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View Comments

Marion says:

March 17, 2016 at 3:55 am

Awesome!
PKL says:

March 17, 2016 at 6:13 am

Didn't see the videos yet, but will check them out.
betty says:

March 18, 2016 at 6:14 pm

great info!
Kathy says:

March 20, 2016 at 6:02 am

Great super back lighting of the horse.
Sherry says:

March 23, 2016 at 5:44 am

Fantastic super imposing of the horse in the video, love it!
hannah says:

March 25, 2016 at 11:07 am

wow, so pretty
Alicia says:

March 27, 2016 at 5:10 am

awesome!
peggy says:

March 28, 2016 at 7:17 pm

cool
Sandy says:

June 18, 2016 at 5:38 am

WOW what beautiful film editing to get the horse in the background, and the animation of the slow motion of his moves!