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Podcast Episode #11: Sports psychology for riders, clinician and liberty trainer, and clicker training for March 22, 2022 from Title Sponsor Straight Arrow Products

In the 11th episode of The Horse Illustrated Episode of Horses in the Morning, sponsored by Title Sponsor Straight Arrow Products, hosts Glenn the Geek, Holly Caccamise and Sarah Evers Conrad chat with sports psychologist Laura King, clinician Jason Irwin, and clicker trainer Sandra Poppema.

Hosts: Holly Caccamise, Editor in Chief of Horse Illustrated & Young Rider, Sarah Conrad, former Digital Content Editor of Horse Illustrated & Young Rider, and Glenn the Geek, host of Horses in the Morning.

Title Sponsor: Straight Arrow Family of Brands

There’s an App for that!  Check out the new Horse Radio Network app for iPhone and Android. Follow Horse Radio Network on Twitter or follow Horses In The Morning on Facebook.

Laura King, Sports Psychologist

Laura King, sports psychologist and author of The Power to Win. Photo courtesy Laura King

As an accomplished equestrian and expert on self-improvement and positive behavior modification, Laura King has helped thousands of athletes create positive and lasting change. She has published seven books on hypnosis and Neuro Linguistic Programming, or NLP, appeared on the Rachael Ray Show, and has recorded more than 150 self-hypnosis MP3s on topics such as stress management, peak performance, public speaking and overcoming illness. She has a new online course, Power To Win, which she’ll describe more in depth with us today.


Jason Irwin, Clinician and Horse Trainer

Jason Irwin and wife Bronwyn with two of their horses. Photo courtesy Jason Irwin

Jason and his wife, Bronwyn, operate Jason and Bronwyn Irwin Horsemanship. Together they teach clinics on a wide range of topics, including general horsemanship, problem solving, liberty training, advanced horsemanship, colt starting and more. They present at horse expos, give training demonstrations throughout North America, offer videos and other training products, and are the hosts of the tv show The Horse Trainers.

Facebook: JB Irwin Horsemanship 
TikTok: @the_horse_trainers

Sandra Poppema, founder of HippoLogic Clicker Training Academy

Sandra Poppema and Kyra, the wild horse she discusses in the podcast. Photo courtesy Sandra Poppema

Sandra is the founder of the HippoLogic Clicker Training Academy and coaches horse people from all over the globe through online courses and coaching. In 2009, Sandra turned a feral filly named Kyra into a confident horse that seeks out human contact in only three weeks. Sandra developed a training system to help others become autonomous clicker trainers that can train their own horses using positive reinforcement and make every training and ride a win-win.

Free one-hour Clicker Training Assessment for listeners of the Horse Illustrated Podcast:

Official Website:


Title Sponsor

We want to thank our Title Sponsor, the Straight Arrow Family of Brands, makers of Mane ‘n Tail, Cowboy Magic & Exhibitor’s, with over 100 years of grooming excellence. For more information about your favorite products, please visit and find Straight Arrow Products at a tack shop near you!

Horse Illustrated

Horse Illustrated is the magazine for people who are passionate about horses. Each issue offers advice on horse health and care, plus user-friendly training tips for both English and western riders and engaging lifestyle features for horse lovers.

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