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Equestrian Style

Podcast Episode #7: Friesians, Equestrian Blogging Adventures, and Having a Horsey Holiday Season for November 23, 2021 from Title Sponsor Straight Arrow Products

In the seventh episode of The Horse Illustrated Episode of Horses in the Morning, sponsored by Title Sponsor Straight Arrow Products, hosts Glenn the Geek and Sarah Evers Conrad talk to Jason Tice about the Friesian breed and the Friesian Horse Association North America, freelance writer Susan Friedland of Saddle Seeks Horse and her equestrian blogging adventures, and to Horse Illustrated’s style expert Raquel Lynn about how to have a horsey holiday season.

Link to Sound File for Sight Impaired: Click Here

Hosts: Sarah Conrad, Digital Content Editor of Horse Illustrated & Young Rider and Glenn the Geek, host of Horses in the Morning

Title Sponsor: Straight Arrow Family of Brands

Holiday Contest Mentioned: Share your favorite horse memory for a chance to win

Special Subscription Offer from Horse Illustrated: For the holiday season, treat yourself with a year subscription to Horse Illustrated AND gift a subscription to another horsey friend or family member for only $24.95. That’s two subscriptions for one low price. Visit anytime between Thursday, November 25th and Tuesday, November 30th.

There’s an App for that!  Check out the new Horse Radio Network app for iPhone and Android. Follow Horse Radio Network on Twitter or follow Horses In The Morning on Facebook.

Jason Tice on the Friesian Horse Association North America

Photo by Viktoriia Bondarenko/Shutterstock

Jason Tice has been the Executive Director for the Friesian Horse Association North America (FHANA) for more than 13 years. He came to FHANA based on his experience with membership management and event planning. Previously, he did event planning for the senior PGA tour on events like the Allianz Championship and the senior LPGA tour on events such as the HyVee classic. He has watched the Friesian breed grow in popularity in North America, especially in the world of sport and with the Amish community. Not only can this breed compete at high levels of dressage and driving, but now it is having success in western dressage. Originally from Ames, IA, and a graduate of Iowa State University, his interest in horses started when he met his wife Jessica. They currently have a 22-year-old Arabian that they raised from a baby and an off-track Thoroughbred.

Additional Information: We featured the Friesian breed in the August 2020 issue of Horse Illustrated, but for those who are subscribed, you’ll get to see another breed profile in the upcoming January/February issue of Horse Illustrated.

Links for the Friesian Horse Association North America:

◆ Official Website:

Susan Friedland and Her Equestrian Blogging Adventures

Photo Courtesy Susan Friedland

Equestrian author Susan Friedland, founder of the popular blog Saddle Seeks Horse, shares about her blogging adventures, equestrian travel, authentic product reviews and the joys and tribulations of life with Knight–her saintly Thoroughbred, a kissing spine thriver. Unbridled Creativity: 101 Writing Exercises for the Horse Lover, Susan’s latest book, merges horse themes with creative questions to inspire the riding writer. Recent trending posts on Saddle Seeks Horse have been Susan’s Horse Riding in Ireland series, Winter Horse Riding Gear: the Ultimate Guide, and horse book reading list recommendations. In addition to collaborating with brands to amplify their online presence, Susan works with individuals to improve their writing craft, social media savvy and on publishing for the equestrian market.

Photo Courtesy Susan Friedland

Additional Information:
Susan’s articles on
Interview of Susan Friedland of Saddle Seeks Horse at Equitana

Links about Susan Friedland

◆ Receive Saddle Seeks Horse blog updates via email: Subscribe here!
◆ Buy Susan’s books!
◆ Follow on Instagram: @saddleseekshorse
◆ Follow on Facebook: @saddleseekshorse
◆ Read the blog: Saddle Seeks Horse
◆ Connect with Susan:

Raquel Lynn on How to Have a Horsey Holiday Season

Raquel Lynn lives in an equestrian neighborhood in Los Angeles with her husband Adam, Paint mare Fira, Mango the Pomeranian and four Silkie chickens. She works from home and runs two blogs: Stable Style and Horses & Heels. Raquel also enjoys freelancing for a handful of popular equine magazines, including Horse Illustrated, Chrome, and Paint Horse Journal. She just recently released her first book, Stable Style: Barn Inspiration for all Equestrians, available on Amazon and

We also featured Raquel in our Equestrian Influencers column. Read all about her urban lifestyle riding her horse Fira through the streets of Los Angeles, her career as an at home writer and social media guru, and about her two successful brands here.

Photo Courtesy Raquel Lynn

Additional Information:
Raquel’s articles on
Raquel’s article on Horsey Holiday Entertaining

Links about Raquel Lynn

◆ Official Websites: and

Title Sponsor

We want to thank our Title Sponsor, the Straight Arrow Family of Brands, makers of Mane ‘n Tail, Cowboy Magic & Exhibitor’s, with over 100 years of grooming excellence. For more information about your favorite products, please visit and find Straight Arrow Products at a tack shop near you!

The “Magic” in Cowboy Magic comes from the bond between you and your horse. Cowboy Magic celebrates every moment with you, from quiet chats in the pasture to the adrenaline rush of competition. We want to invite you to embrace your “Magic Moment” with your horse by sharing your favorite photos with Cowboy Magic on social media using #CowboyMagicMoment.

Horse Illustrated

Horse Illustrated is the magazine for people who are passionate about horses. Each issue offers advice on horse health and care, plus user-friendly training tips for both English and western riders and engaging lifestyle features for horse lovers.

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