Heather Wallace: Tell me about the first time you and Connie met.

Allison Malenfant: Our husbands work in the New York entertainment industry and often collaborate. We met occasionally, and Connie told me about her equestrian background. I always wanted to ride, but had no exposure. Connie agreed to teach me, and we became friends through weekly lessons in Brooklyn. And double dates!

HW: Were horses a childhood obsession or an adult passion?

AM: I took one lesson a week while working a corporate job in the athletic retail industry. Once I left to start Redingote, I increased my riding two days a week. It’s a slippery slope, of course. I bought my first horse in 2020 and now have two. I hunter pace and fox hunt, but also travel and compete. It has become a lifestyle.

Connie has horses in her blood. Her father was a Standardbred trainer in Monmouth County, New Jersey. She started hunter/jumper lessons and eventually had her own horses at home. She was very successful in riding and competing by age 16. She now owns and runs a small private facility in Colts Neck, N.J.

HW: What sparked the idea of Redingote?

AM: Connie owned a vintage men’s insulated coverall she found at a yard sale. She loved the functionality of a one-piece. She could wear it while teaching or working in the barn, and then take it off to ride. However, it lacked waterproofing and enough pockets. Plus, the men’s shape didn’t flatter.

People asked her about it wherever she went, loving the practicality or thinking she looked like a mechanic. There was an untapped market for a similar product that was warm, waterproof, and designed for a woman’s body. She shared her idea with me. I knew about the retail industry and the development of products, so I suggested a partnership.

HW: How did you come up with the name Redingote for your business?

AM: A redingote is a fitted outer coat with a cutaway front. It’s a French derivative of the English phrase “riding coat” from the 18th century. We came across this word while trying to name our brand, and it was a perfect fit, since we were reinventing the riding coat for the 21st century rider!

HW: What was the first step in launching your brand?

AM: Nailing a product we believed in was the first step. There was no brand if the idea didn’t work!

We started working on the idea in early 2017, sourcing an outerwear manufacturer that would work with a niche startup brand and develop prototypes for a year. There were many changes with the focus on flattering style but offering warmth and movement. We tested several levels of insulation to find the happy place between staying warm without bulk.

HW: What is the biggest challenge you’ve had to overcome?

AM: The horse industry is traditional, and people are skeptical about new products. A technical performance coverall for women was a completely new idea.

We are a small, self-funded business. Marketing was and is very grassroots. We wear our jumpsuits, driving to barns and horse shows to pass out flyers. It was fun to see the idea catching on. We’d sell one to somebody in one barn, and then their barn mates would order.

Marketing a business our size in a niche market is still a challenge, but our brand recognition has grown wonderfully!

HW: How do you work as successful partners?

AM: Business partnerships are like marriages, and each person has different strengths. I think this has been the foundation of our partnership. We’re very different. I am hyper-organized with a retail background. Connie is a dreamer with an equestrian background. I am better at project management. Connie has a sales and marketing brain.

We agree with a lot of things, but we navigate any disagreements. I think we’ve learned a lot about each other over the years—just like a marriage!

HW: Have the challenges changed over the years?

AM: They just get bigger! I say that with a sense of humor, but it’s true. The bigger the business, the bigger the challenges. The challenges stay the same (i.e. marketing, staying competitive in a growing industry, funding, supply chain, et cetera) but the scale grows.

HW: How has your business evolved?

AM: It’s amazing to look back on the way Redingote has grown. Our winter insulated jumpsuit is still our No. 1 product, and new customers are discovering it all the time. We are always innovating. Redingote has launched winter outerwear separates, a schooling collection, rainwear, and our signature one-piece for men and kids. We have a new scrim jacket coming out this spring so we can stay protected in the summer while still enjoying short sleeves.

We’ve even added another brand to our portfolio, acquiring FITS Riding, a beloved breeches company, in November 2022.

HW: Where do you see Redingote going?

AM: We have a big vision! Our highest concentration of customers is the Northeast U.S. English market, where we live. Ultimately, we have some exciting projects and collaborations in development. We plan to expand across all equestrian disciplines, markets, locations, and into other sports—we have many clients who use our outerwear for skiing, sailing, fishing, hiking, camping and more.

This article about Redingote appeared in the May 2024 issue of Horse Illustrated magazine. Click here to subscribe!

The post Meet the Founders of Redingote appeared first on Horse Illustrated Magazine.

Painter began her career with leather in London, England, where she became a Master Saddler. After an apprenticeship in Perthshire, Scotland, at which time she began Clever with Leather, Claire relocated to the United States in 1992.

Leather Goods on the Racetrack to Horse Shows

In Kentucky, Painter began selling handmade halters, focusing on the bustling Thoroughbred racing industry. She discovered that the business was very seasonal, and her customers disappeared in the winter.

To make Clever with Leather a year-round business without leaving Kentucky—she had a young son at the time so she couldn’t travel much—she needed to expand. Painter expanded her business to include English saddlery. She didn’t want it to be too broad in order to make sure she had time to produce quality work that kept her customers happy.

Her focus then began shifting towards sport horses instead of racing, and Painter started producing padded halters. She then made it her goal to create things that made people happy in addition to being practical, and began to find joy in her work again.

“If you repair something and you make it look nice again, it makes people happy,” she says. “If you create something for a person’s horse, or for them, they are happy. It’s a happy purchase.”

A Leather Niche in the Equine World

Painter then began to use the quiet season in winter to build up her inventory and website so people knew what she had to offer. She says that slowly but surely, it began paying off.

She relies on her clients to help figure out the details on her items to make them the ideal product.

“I’ve got a lot of great customers who know their stuff,” says Painter. When developing one of her most popular items, a neck strap, she had sponsored eventing rider Jenn O’Neill test out the prototype.

Painter says that working with people who know what they’re doing and listening to what the customers want helps ensure she is producing functional products and learning from the riders who use them.

The eventing community has been the cornerstone of Clever With Leather for many years. Painter sets up a booth at Defender Kentucky Three-Day Event every year to showcase and sell her products, and in all her years of being a vendor, she says she has never noticed anything being stolen. She believes this is due to her customers truly valuing the work she puts into her products.

“They like the fact that I’m a small business and I enjoy the business now that I’ve found my niche,” Painter says. “I’ve found my people. They see the value in a handmade purse. They don’t bring me another purse to copy. They want my version. They see the value in what I do. I feel really lucky.”

She says that the Kentucky Three-Day Event always “feels like doing business with old friends. It doesn’t feel like business.” People come back to her booth year after year. Often, people come back just to say hello and tell her that their previously purchased products are still going strong.

Focusing on the Goal

In college, Painter studied leather goods manufacturing and design before beginning the saddlery program. This, in addition to her artistic eye and listening to what her customers want, has allowed her to expand her business further, making wearable items such as chaps and purses.

With the growth of her company, Painter had to learn how to streamline her business.

“I used to do everything,” she says. “I never said no to a job. Now if someone wants something I don’t focus on, I send them to someone else. I’ve narrowed down what I do.”

Painter sees herself staying in Kentucky long-term. Her son is in his second year of college and once he graduates, she likes the idea of possibly starting to ride again.

“I love living here,” she says. “I love the community in Lexington. Everyone sort of knows everyone. It’s quite a safety net.”

Currently the neck straps, made to provide a grab strap for riders, are Painter’s best-selling products. While other companies have produced similar products since she came out with her version, she says that since her customers are loyal and she offers a variety of color options and a quality product, her neck straps keep selling.

“Eventers are loyal,” she says. “They always tell each other they need to get a Clever with Leather neck strap.”

Reputation for a Reason

Painter’s halters are still a huge hit, as are the dog collars. Her products have a reputation for lasting a long time and being functional for years.

“That’s the good and bad side,” she says. “The products last for years, but thankfully people are always getting another horse, and they are always getting another dog.”

For other women looking to go out and start their own business, Painter advises not to be afraid.

“People told me not to go out on my own and start a business here, but it’s worked,” she says. “If you believe in what you do, and you love what you do, don’t be afraid to give it a go.”

Check out Clever with Leather at www.cleverwithleather.com.

This article about Clever with Leather’s leather goods for horses appeared in the March 2023 issue of Horse Illustrated magazine. Click here to subscribe!

The post Clever with Leather: Fashionable and Functional Leather Goods appeared first on Horse Illustrated Magazine.

Leah Kaufmann’s horse obsession developed at an early age. She grew up in Seattle, but her mother passed on a passion for horses, driving Kaufmann to her weekly Sunday riding lesson starting at age 6.

Kaufmann dabbled with dressage, but ultimately became hooked on eventing from her time spent in Pony Club. Those early experiences bonded Kaufmann to the equestrian lifestyle, carrying her admiration into adulthood.

The T-Shirt That Started Her Equestrian Brand

Like most new ideas, Dapplebay was launched when Kaufmann discovered a void in the market. She was on a quest to find cute horse shirts representing her favorite disciplines.

Creative by nature, she always loved to draw horses and make crafts, even before she received her degree in design at the University of Washington for visual communication design. She used her expert eye and whipped up a t-shirt that read “Live Free & Jump XC” with a horse jumping across the center.

Kaufmann casually posted the shirt on Facebook, which received an explosion of comments. The now-retired design was quickly featured online in Eventing Nation, giving Kaufmann exposure to like-minded customers. Based on the feedback, she began screen-printing more shirts, and Dapplebay was born in 2011.

A Hobby Turned Career

Professionally, Kaufmann had a successful career as a designer working with a marketing agency. She maintained her professional job in the beginning, while Dapplebay was on the side. She put energy into it as she felt like it over the years.

“It was a creative outlet that allowed me to have something that was my own outside of client work,” Kaufmann explains. Fast forward to the pandemic and the world changed, including Dapplebay. Kaufmann shifted her focus on becoming a profitable business instead of just a fun, creative venture.

With a change in mindset and sales, Dapplebay was thriving, allowing Kaufmann to leave her full-time job behind.

“2020 was a great year for e-commerce, and I grew a lot without intending to,” she says. “I took that momentum as an opportunity to decide that this could be my full-time thing.”

Community & Connection

While Kaufmann spends most of her time working solo, she enjoys having the opportunity to connect with customers whenever she sets up a booth at an event.

Having a booth at The Retired Racehorse Project Thoroughbred Makeover in 2021 was a career high and emotionally moving weekend for Kaufmann. She promotes retired racehorses with her apparel and owns two off-track Thoroughbreds, Pie and Ranger.

Dapplebay also made its first appearance at Land Rover Kentucky in 2022, which was another special moment of growth for the brand.

“I’ve met so many amazing women from having this little pop-up tent with cute shirts,” she says. “I quickly realized this wasn’t just about the t-shirts, it was about meeting people.”

In 2022 Kaufmann also launched The Barn Aisle, a Facebook group, with the intention of being a supportive online space for customers and fellow equestrians. The group celebrates a love for horses and creates a dialog online.

“People post when they have a great ride, when they have a question, when they’re struggling—the way the group responds is incredible,” she says.

The Brand’s Popular Equestrian Products

Dapplebay offers a unique selection of apparel, accessories and lifestyle products from stickers to journals. As a designer, coming up with ideas for new products is the exciting part of the job.

Kaufmann focuses on creating unique prints, patterns her customers can’t find anywhere else, and sizes for all equestrians. Recently, matching sets, including saddle pads and bonnets, have become popular.

“My goal is to create things that people love that they can take into their own lives and wear with their own style,” she explains.

When Kaufmann isn’t busy working, she spends time with the horses she keeps at home in a beautiful barn her husband built. Her dedication to the brand, her horses and a positive mindset has allowed her business to thrive.

“I think the hardest thing is remembering to enjoy it and enjoy the process,” she says. “I’ve been so caught up in working hard, I think it’s easy to miss the journey. Sometimes I wake up and I look around and realize we live on the property I dreamed of 10 years ago.”

Shop Dapplebay here.

This article about equestrian brand Dapplebay appeared in the January/February 2023 issue of Horse Illustrated magazine. Click here to subscribe!

The post The Rise of Equestrian Brand Dapplebay appeared first on Horse Illustrated Magazine.