There was a span of time where the Budweiser Clydesdales were as much a part of Super Bowl Sunday as salty snacks and halftime shows. The Budweiser commercials featuring the magnificent horses were often funny, sometimes tear-jerking, and on occasion even inspiring. They were beloved by horse lovers and non-equestrians; beer drinkers and teetotalers alike.
When Anheuser-Busch merged with InBev, the new management benched the Clydesdales. They were still given supporting roles in some of the ads, and even had online-only airtime to appease the fans, but they were no longer treated as the MVPs they once were.
It doesn’t look like this horseless trend is going to change with the 2019 Super Bowl. However, the magic of the internet allows the regal Budweiser Clydesdales’ reign to continue on, as it does in the 2016 spot above, where a band of horses covers Queen’s “We Will Rock You.”
The spot aired in Russia, and a mocumentary about the making of the band is available online. Yes, it’s in Russian with no English subtitles, but it’s still pretty amusing even if you don’t speak the language.
In the likely scenario that Budweiser does not bring back the Clydesdales for a featured spot, at least we can still occasionally find some evidence of their ongoing adventures from around the globe.