As thousands of visitors travel to Lexington, Ky., to watch the world’s premier equestrians compete for top honors at the Alltech FEI World Equestrian Games, there is another reason to explore the city in the heart of the bluegrass.
“The 2010 International Equestrian Festival will highlight local, regional and international businesses. By showcasing area proprietors and attractions, the 2010 International Equestrian Festival provides an economic driver for Lexington, the commonwealth of Kentucky and the entire region,” said Kimberly Eilers Brown, Cofounder and Managing Partner of Horse Capital Productions, LLC.
The multimillion dollar event will feature world-class educational seminars, demonstrations, and convention activities, as well as shopping with high-end retailers from around the world.
A portion of the proceeds from the 2010 International Equestrian Festival will be donated to local, national and international charitable horse organizations, according to Anne Buchanan, Horse Capital Productions’ Chief Executive Officer and Founder.
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Will this event be affiliated with or officially supported by WEG? Otherwise, it seems to be an opportunistic campaign that could create ambush events for sponsors that are not officially supporting WEG. This would be a negative impact on Kentucky and the equestrian community. It seems crucial that everything that is planned is focused on supporting and not hurting WEG.