Super Bowl Sunday is an unofficial holiday in the United States. Even if you’re not a football fan, who wouldn’t want to spend a winter evening inside a warm living room surrounded by friends and snack foods? More importantly, the commercial breaks that would normally be an annoyance are practically the main event during this annual broadcast. And for our money, nothing is better than the creative spots starring the magnificent Budweiser Clydesdales.
The Clydesdales’ inclusion in Anheuser-Busch’s ad lineups were called into question back in 2010 after the company was purchased by InBev and the existing advertising strategy was re-examined. However, the fans have spoken and the horses will still have their time to shine. According to Anheuser-Busch’s website:
The iconic Budweiser Clydesdales will also appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near Boonville, Mo., home to many of the Clydesdales, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
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