Maybe he’s born with it. Maybe it’s Photoshop.

This video, created by the South American magazine southarabians.com, shows how it only takes a few minutes and a working knowledge of photo-editing software to make a deceptive stallion ad. The same techniques used to make models look unrealistically perfect for the pages of beauty magazines can also make your Arabian look more refined or your Quarter Horse look beefier. You can even smooth out some conformation faults.

The takeaway? When buying or breeding a horse, it’s a good idea to go see it in person first.

Like this video? Here are others you’ll love.

Do You Need to Breed? Thinking about breeding your mare? Think about this first.

The Lane’s End Experience Take a look behind the scenes at one of the most prestigious Thoroughbred farms in America.

Baby Miniature Horse on the Loose! A youthful Mini enjoys taking a high-speed tour of the warm-up area at a horse show.

100 Miles From friendly small-town streets to rainy forest trails, enjoy a rider’s-eye view of a 100-mile endurance ride.

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