Lexington, Kentucky, is the Horse Capital of the World. It’s got the Kentucky Horse Park, hosts the Rolex–er–the Kentucky Three-Day Event, is a hub of the Thoroughbred industry with racetracks and sales pavilions, and is surrounded by seemingly endless horse farms. (It also happens to be the editorial headquarters of your favorite equine magazine, Horse Illustrated.) So if you’re going to make an ad campaign centered around the horsiness of the town, why not employ some horses?
VisitLEX released several short spots showing the viewpoint of horses at Mill Ridge Farm, a Thoroughbred breeding farm west of the city of Lexington.
Want to have your horse film a clip of his own? Whit Hiler of ad agency Cornett, the shop behind the campaign, explains that they used GoPro harnesses meant for dogs to attach the cameras to the horses.
I love it! Now I really want a GoPro, to share with my horse and yes my dog too!
These are all great clips of what a horse sees out in the pasture! Loved it!
Absolutly all adorable! Thanks for the idea to let my own film themselves out side in the pastures.
Soon the only thing we see on TV is muzzles,grass,and foals this was great fun!
All time favorite watching the foal out in the pasture playing, a mom’s eye view of it all!
that mare was really calm to have that camera attached to her head gave us an close up of her foal
I love all these short clips! Watch me Neigh Neigh is the best!
Loved these and especially those of the babies out in the pastures! Great idea and patient momma to wear that camera harness on her head.
Love this! Baby is so cute! What a good momma to wear that camera thing on her head!
Oh that baby is so playful and adorable. What a great mom to wear that camera set up!