VisitLEX released several short spots showing the viewpoint of horses at Mill Ridge Farm, a Thoroughbred breeding farm west of the city of Lexington.
Want to have your horse film a clip of his own? Whit Hiler of ad agency Cornett, the shop behind the campaign, explains that they used GoPro harnesses meant for dogs to attach the cameras to the horses.
“It just so happened to fit perfectly on a horse’s head,” Hiler told Adweek.
VisitLEX also released a short behind-the-scenes clip showing the equine videographers being outfitted with their gear. Check it out, and let us know if this campaign has convinced you to come visit!
Leslie Potter is a writer and photographer based in Lexington, Kentucky. www.lesliepotterphoto.com