A cowboy using a Blackberry to conduct business from horseback. It sounds like a lead in to the kind of joke you’d hear on A Prairie Home Companion. It turns out it might actually be a stroke of marketing genius.
It’s quite a departure from the usual commercials for smartphones and similar gadgets. Typically they’re featured in an urban business or social setting (or in some fictional land populated by colorful little creatures.) Horse people aren’t exactly known for being early adopters of new technology, so a cowboy isn’t an obvious choice as a spokesperson. However, I think that makes this ad more compelling. After all, if a horse trainer can find a use for a Blackberry on his ranch, surely it will help YOU in your day-to-day life.
Moreover, it’s always exciting to see horses and riders featured in mainstream media. Sure, once a year we might get a new Budweiser Clydesdale ad, and thanks to the Internet we can watch some of the amusing equestrian-themed ads from across the pond, but this one features a real horseman working with real horses. The 75-second spot gives just enough info to show the average non-horseperson that there is much more to horsemanship than just sitting in the saddle and hanging on. In that respect, it seems almost as much a commercial for equestrianism as anything else.
What do you think of the ad? Even if it doesn’t compel you to run out and buy a Blackberry, would you be happy to see it during prime time TV?
Back to The Near Side
I absolutely LOVE this. The way they filmed the commercial was just beautiful, and I love the setting of his ranch 🙂 I was much more interested in the actual horse part than the blackberry, though, but I am partial.
That was awesome! I’m already a Blackberry person, but if I weren’t I’m pretty sure that would have convinced me to get one!
Well done! Great way to get their message across to horsepeople.
Cool way to get things done. You have to be creative when working with horses and people 🙂
I think he has to do a new video, maybe with the Galaxy S5 since Blackberry’s are a thing of the past!