Hosting groups on sleigh rides is one of the Sharps’ favorite ways to introduce people to the exciting world of horses. The Sharp family purchased their land in 2018, moved into their farmhouse in 2020, and have been running a year-round horsemanship program ever since. Noel, age 17, is an integral part of the business alongside her younger brother and sister.

“I grew up giving wagon and sleigh rides with my family within the horse program that my dad managed,” says Erin. “I loved it as a kid. Jonathan and I wanted our kids to be able to learn and enjoy the world of farming and horsemanship, while making the world of harness horses available for everyone to enjoy!”

A Day in the Life at Haven Pines

Managing a farm and horsemanship business in all seasons is no small feat. The Northwoods region regularly experiences low temperatures in the negative teens, feet of snow, heat waves, and plenty of rain. Maintaining healthy horses in dynamic weather takes the entire family to be successful.

During a typical day of sleigh rides, Erin and Noel manage the driving horses while the rest of the Sharp family works to prepare the campfire, hot chocolate, warm blankets, and guest check-in process.

“We want guests to feel like they get to experience our farm as if they’re a member of our family,” says Erin. “Letting guests get to know the horses is a top priority for us. First, because our teams love the people, and secondly, because it’s so cool to get to know the horses that are the power behind the whole experience.”

Meet the Horses

In addition to their horses that are used for traditional English and western riding lessons, they have a string of driving horses.

“Oak and Maple, 5- and 6-year-old Belgian mares, are the stars of our 12-person sleigh,” says Noel. “Their kind and friendly personalities make them easy to love.”

Driving horses of all sizes call Haven Pines home, including a Shetland Pony gelding named Sampson, a Pony of the Americas gelding named Jack, and a Haflinger/Belgian cross named Randy.

Finding horses suitable for the work of sleigh rides is critical at Haven Pines. Pulling sleighs through snow is physically and mentally demanding work.

“The horse’s mind is the first thing I look at [when horse shopping],” Erin says. “Can the horse mentally live and work safely and happily in the environment I know will be waiting in my program? If the answer is yes, the second thing I look at is physical soundness. If the horse can pass a pre-purchase exam by a veterinarian, the third component is financial. Our equine programs must be self-sustaining. Ultimately, a prospective horse must be friendly, curious, forgiving, and healthy.”

Young Entrepreneur

Noel loves spending time with her family in the horsemanship business. She grew up working with horses alongside her mom, and now often drives Oak and Maple on sleigh routes.

“We always like to have two people with the draft team to make sure we can tackle anything that needs to be done while always having a driver at the lines,” Erin explains.

Since she’s still in school, Noel must balance learning and homework with farm work.

“The balance isn’t easy, but it’s worth it to do it for the guests,” she says. “Because I’m homeschooled, my education can support learning how to operate a business.”

On top of sleigh rides, Noel is involved in teaching riding lessons, doing chores, and managing her own herd of Nigerian Dwarf goats.

“One of my favorite parts of sleigh rides is working with the horses, and seeing how meaningful being around the horses is to our guests,” she says.

Keeping it Safe

Even when faced with challenges such as a record low snowfall in the winter of 2023-2024, the Sharps continue to invest in relationships with people and animals.

“Every sleigh ride business is unique, and learning what the exact perfect fit is has been a learning process,” says Erin. “We’ve had to deal with icy conditions, equipment breaking down, and other common issues that come with the territory of running a farm and managing livestock. Safety is a top priority for humans and horses. Our horses wear shoes with Borium cleats in the winter to ensure they can maintain good footing. We also conduct regular safety checks on harnesses, wagons, sleighs, and trails.”

Only rarely do the Sharps have to cancel sleigh rides due to inclement weather. The Northwoods is known for long, cold winters. As long as there is quality snow, sleigh ride trails can be maintained to be beautiful and safe, and caring for people and horses goes hand in hand at Haven Pines.

Learn more on the Havens Pine website.

This article about Haven Pines family sleigh rides appeared in the November/December 2024 issue of Horse Illustrated magazine. Click here to subscribe!

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Could you do the same?

Equine Clipping Business

Originally from Long Island, N.Y., 34-year-old Kristen Abano was a horse girl who majored in communications and English. After college, she worked in office administration at Cornell Ruffian Equine Specialists in Elmont, N.Y., for a year before relocating to south Florida. Eager to be more hands-on in the equine industry, Abano began working as a veterinary technician at Palm Beach Equine Clinic in Wellington, Fla.

“Once I got into vet med, I thought that would be where I’d work the rest of my life,” she says. “That was my dream job at the time, but the burnout is real in that industry. Toward the end of my time as a vet tech, I started doing some grooming [for private clients]. When I left the clinic in early 2020, I started my own business as a professional groom and made it a legal operating entity in 2021.”

It took three years for Centerline Equine Clipping to create full-time income, but the business has doubled every year. Her own horse, Ace, a Haflinger/Quarter Horse cross, models for her business marketing photos.

Centrally located near the show horse hub of Wellington, Fla., Abano is able to service south and southwest Florida. She works on everything from six-figure show horses to the 40-year-old backyard pony.

“Body clipping is not just about aesthetics; some horses need this medically,” says Abano. “Take Cushing’s horses, for example: I have these on a four- to six-week schedule to stay ahead of their coat growth, otherwise they may develop further health complications.”

While most of her business is body clipping, Abano offers plenty of other services, including sheath cleaning, mane tidying, private client grooming for shows, and preparing horses for photo sessions.

“Photoshoot prep is one of my favorite services,” she says, noting that she can do all the grooming and hand over an immaculate photo-ready horse, or stay for the duration of the shoot to help with details and getting ears up.

“My favorite part of what I do is getting horses to look and feel their best,” she adds.

Working Thoroughbred Sales

In 2023, an amazing 14,462 Thoroughbreds sold at public auction in North America for gross receipts of $1.2 billion. The average price per horse was $86,114.

Consignors who sell horses at these auctions routinely hire workers who specialize in preparing and handling horses at the sales. The most talented are able to work sales exclusively, rather than working on farms. On average, these consignors pay sales workers $250 to $300 per day.

Giovanni (Gio) Garcia, 31, of Little Village, Ind., has built a reputation as a top hand and makes a living working the country’s biggest Thoroughbred sales.

Garcia wasn’t raised with horses, but he’s consistently worked in the equine industry since starting as a groom at Tampa Bay Downs in 2012.

“I started coming to Ocala and working as an exercise rider and groom on a farm,” says Garcia. “Someone asked me about working sales and told me I could make more money doing that.”

He experienced this firsthand in 2020 when he worked for Claiborne Farm at the Keeneland yearling sale in Lexington, Ky. It was there Garcia found his niche. Since then, he’s been hired by sales consignors to work at Thoroughbred sales in Florida, Kentucky, Maryland and New York.

“I go wherever the horses go,” says Garcia.

During the longest sales, he may be away from home 16 days at a stretch. Once the horses ship in, the days are long and intense with no time off until the sale ends.

Whether he’s tacking up and wrapping the legs of a 2-year-old before a breeze show (where buyers get to watch the horse have a timed workout on the track before the auction) or showing rambunctious yearlings to prospective buyers, Garcia’s focus is always making sure the horses look their best.

“Whether it’s cold, raining, or hot, I love what I do,” he says. “I love horses and I’m paid to do something I love.”

Paul Sharp, one of the industry’s top 2-year-old consigners, sees Garcia’s passion.

“He’s reliable, knowledgeable, communicates well, and has a good touch. He definitely has a passion for the horses.” Ocala-based Sharp has hired Garcia to work all of his consignments since 2021.

As Sharp explains, an experienced hand like Garcia understands what’s at stake with the big sales and pays close attention to detail.

When he’s not working a sale, Garcia is home spending time with his family—his wife Courtney and their almost 2-year-old son, Giovanni Jr.

“He loves horses and already has a pony,” Garcia says with a smile.

Supplement Business

When Jerry Miller was a young man cowboying in Wyoming, he never imagined owning an equine supplement company.

Raised in Sheridan, Wyo., Miller went into the U.S. Navy after graduating high school. After serving his country, he moved to Seattle and worked as a welder for 12 years.

Miller then earned his mechanical engineering degree and moved to Idaho after graduating college in 2002. For the next 15 years, he traveled across the U.S. working as a consulting engineer for a company that built food and beverage processing systems.

“Between my ranching, welding and engineering experience, I was able to come up with new ways for my clients to make money,” says Miller. “I was always on the lookout for a way I could be my own boss.”

That opportunity came in 2019, when Miller wrote an engineering proposal for a nearby CBD oil extraction lab. The owner ended up hiring Miller as the production manager to design and run his extraction lab in Oregon.

“I learned everything I could about the product and processing it,” says Miller.

When he realized the company threw away the hemp after extracting the CBD oil to use in human products, he sent samples for testing. When the results came in, his entrepreneurial mind started spinning.

Testing revealed the hemp contained no THC, but was rich in 18 amino acids that fuel hoof, bone, skin and hair growth, repair muscle, manage weight, and help mental focus, among numerous other benefits.

After doing a trial with horse-owning friends and seeing how readily horses ate it, Miller knew he had a viable product. From there, it was a matter of researching the best way to dry the hemp, grind it, and process it into a supplement.

Miller officially launched Remount on May 1, 2020, during the early days of the pandemic. His company is registered in Idaho and his production shop is located across the border in Ontario, Ore.

Remount is a 100 percent hemp amino acid CBD equine health supplement. It contains 18 vital amino acids, including lysine, methionine, leucine, and more. The supplement is available in both powder and pellet form.

“I put some money in the business to get it rolling, but it was paying for itself by the second year and became profitable by year three,” says Miller. “I’ve seen a 30 to 40 percent increase in sales since 2021.”

In addition to selling online through Remount’s website, Miller has the supplement in eight retail locations in five states, and he has 12 distributors in 10 states.

This fall, he is heading south in his fifth wheel to spend the entire winter in Arizona, doing vendor booths at horse events from November through March.

Advice for Making an Equine Career Happen

Do you have what it takes to launch a career in the equine world?

“There are many ways you can make a living working with horses,” says Abano. “Find what you’re good at and figure out how to make money at it. Make sure it’s something you enjoy and are passionate about. If you’re offering a service, you have to love it.”

Miller recommends researching first.

“Find something no one else is doing and go for it,” he says.

If you’re marketing a product, be prepared to give away samples in the first year to get people to try it. Sponsoring good competitors who use your product also helps get the word out.

For obvious reasons, location matters if you’re offering a service. For example, Abano’s proximity to Wellington and her ability to travel in south Florida set up her business for success.

During show season in Idaho, Miller has a vendor booth at the Ford Idaho Center in Nampa, which hosts many shows and equine events, allowing him to showcase his product to horse people from a variety of states and different breeds.

Next, don’t skimp on appearances. A professional website is crucial when you’re launching a business. Miller says “before and after” photos of horses using his supplement have really helped promote Remount.

Finally, take advantage of social media and make the most of your connections.

“Wahl reached out to me after having followed my social media for a few months and asked me if I would be interested in joining their Pro Equine team,” says Abano. “Professionally, having this credential behind my name makes my business more competitive and marketable.” She is now a Wahl ambassador and educator who exclusively uses Wahl Animal products.

“I have consistent sales in over 25 states,” says Miller. “I couldn’t have gotten sales in some of those states without social media. I do a lot myself and have 15 to 20 sponsored competitors who talk about the brand on social media.”

This article about niche equine jobs appeared in the October 2024 issue of Horse Illustrated magazine. Click here to subscribe!

The post Niche Equine Jobs appeared first on Horse Illustrated Magazine.

Her love for horses never faded even into adulthood. After Genther’s husband retired from the Coast Guard in 2001, the family decided to call Florida home, relocating to be near both of their parents with their two children, Emily and Kyle.

Genther set her sights on horse-friendly Ocala, Fla. A dressage rider, Genther competes at the FEI level with Hector, an imported Lusitano from Brazil with a “puppy personality.” The pair is working on advancing their skills enough to show at the Grand Prix level.

By day, Genther supports her equestrian lifestyle as a full-time oncology nurse practitioner. And now, she’s also an entrepreneur.

Inventing Something New

When the pandemic hit in 2020, Genther and her adult daughter, Emily, started making their own sugar cubes for their horses. Covid was causing issues with the supply chain, and there wasn’t a cube in sight for the horses.

Hector is a notoriously a picky drinker. When planning to travel to a horse show, Genther was concerned when she saw that temperatures were going to drop. It felt like a perfect storm for colic. She considered scratching from the show.

When a friend suggested adding electrolytes to their sugar cubes, the mother-daughter duo decided to give it a try. She passed out a surplus of extra cubes to fellow riders, also concerned about water intake at the show. The horses drank.

The next day, riders started approaching Genther, requesting more sugar cubes and wanting to know where to purchase them.

“Then it just kind of took on a life of its own,” she says. “We did some research and didn’t see anything out there that was similar, so we started making them in our kitchen at 4 a.m. before work.”

The cubes were poured into molds before the sun came up and distributed into tubs after work, ready to sell.

“We started selling them locally to tack stores, and an owner of a store at the World Equestrian Center [in Ocala] gave us a big break,” says Genther. “The cubes were a hit. The motto for our products is ‘Horse treats with purpose,’ because we all want to reward our horses, but we want it to be with something that’s going to benefit them.”

Meeting a Demand

Once the electrolyte cubes gained popularity, Genther realized her kitchen was no longer going to be able to make enough for their customers. She was encouraged by fellow riders and friends to keep the business going, ultimately starting her quest for mass production.

After reaching out to several candy and pharmaceutical companies about making the sugar cubes, it was proving to be a daunting task. The goal was always to create a human-grade product, fed to horses. As soon as a manufacturer heard the product was for a horse, they said no.

After striking out, Genther connected with Courtney Varney, DVM, an FEI veterinary delegate and competitor, who has competed through the Grand Prix level in dressage. Impressed by the product, Varney helped formulate the recipe into a cold, compressed form—a sugar cube made into a fine powder and compressed, like an Altoid.

Genther’s creation, officially monikered Funky Unicorn Treats, finally found a medical director and a pharmaceutical company in the United States to make their treats. The treats are available in three flavors: apple, banana and mint.

“Every single cube has a precise amount [of electrolyte] in it, so there’s no question about the dosage,” says Genther. “It’s made the same way you would create Tylenol.”

Wholesale accounts have been quickly picking up Funky Unicorn Treats, and direct online sales are steadily growing as customers begin to learn about them.

“Every opportunity I get to educate people and tell people about them, I do,” Genther says. “I’m a horrible salesperson, but because I know they’re going to help horses, it’s easy. It’s something I believe in, so I can do it.”

Emily helps with the business when it comes to social media, and she enjoys interacting with new customers at events. Occasionally, Genther’s husband Doug helps with shipping or some heavy lifting, making it a family affair.

A Rewarding Product

Genther’s unplanned journey to create electrolyte cubes has brought on a new level of learning and challenges. But she loves hearing about how much this product helps her customers’ horses.

“I’ve had veterinary schools tell me that they’ve ended up with our product somehow, and it’s really made a difference for the horses in their care,” Genther says. “That’s the goal for us; that’s everything. I did it for my horse to make sure he was safe and happy.”

Follow along on Instagram @funkyunicorn_treats and Facebook (Funky Unicorn Treats), or learn more at FunkyUnicornTreats.com.

This article about Renee Genther’s Funy Unicorn Treats business appeared in the November/December 2023 issue of Horse Illustrated magazine. Click here to subscribe!

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Sam and Kellie have a singular purpose: to introduce and promote the Percheron, demonstrating up close the versatility, grace, and beauty of the gentle giants. Their six-horse hitch and wagon performances have made them fan favorites at Equine Affaire and Road to the Horse. Of course, it’s a monumental task to bring the Whispery Pines Percherons to a four-day event like Equine Affaire, but Sam and Kellie live for these moments.

“We want to share our horses with the world and show people how amazing they are,” Kellie says.

Growing Up With Percherons

Percherons have always been a part of Sam’s family. “My grandfather grew up on a dairy farm with draft horses,” Sam says. “And in 1976, my grandparents, Dick and Dottie Stasiak, established Whispery Pines Percherons. My grandmother came up with the name.”

Sam loved being with his grandfather—plowing and logging with the Percherons. “Grandpa made me his little sidekick,” Sam says. “And my grandmother always knew this would be my life; [she] told me I’ve got something special with these horses.”

At age nine, Sam wanted to play with the Percherons but couldn’t harness them without his grandfather’s help. Undeterred, Sam installed a pulley in the barn rafters, hoisted the harness up and tied it off, walked the horse underneath, and gently lowered it down onto the horse. Sam’s fascination with Percherons has never wavered.

At Whispery Pines, It’s a Family Affair

Kellie grew up riding Quarter Horses, watched Sam and his grandfather show the Percherons at local fairs, and attended the same high school as Sam.

“I’ve always loved draft horses. I was drawn to them, and loved Sam and his grandfather since I was little,” Kellie says.

When Sam was about 16, he was with his grandfather at a show when he realized a Percheron was missing. “I asked Grandpa where Rex was,” Sam recalls. “And he said some young blonde took him. I found Kellie running barrels on my horse, and realized this might just work out.”

Twenty years later, Sam and Kellie are going strong—happily married and running a multifaceted business. “My biggest passion is Kellie and the horses,” Sam says.

Kellie adds, “I get to be with Sam, doing what we love every single day. The biggest challenge is the huge workload. There’s a lot of moving pieces.”

Whispery Pines Percherons offers carriage rides throughout the year for special occasions, including weddings and funerals. “A horse-drawn hearse—it’s an honor to be able to do that,” Kellie says.

In the winter, Whispery Pines also hosts sleigh rides through the woods to a little log cabin. Kellie also does photoshoots with the Percherons—complete with unique costumes she creates. “This business has taken me in all different directions—ways I never would have imagined—but all to involve the horse,” Kellie says.

Logging With Percherons

For over 22 years, Whispery Pines Percherons has specialized in horse logging and harvesting hardwood timber for private landowners in an eco-friendly manner. Sam explains, “Logging with horses is the lowest impact you can do to remove timber. It’s more of a selective process to regenerate the forest… We lay the tree down in the forest, with as minimal damage as possible, and then cut it into 10- or 12-foot pieces. We remove those logs using a two-horse team and only need a 6-foot-wide 4-wheeler trail.”

Although it’s possible to pull a log with a single horse, draft horses work best as a team. “They have a partner,” Sam says. “And they can handle their body weight times two. A pair of horses is about 2 tons—or 4,000 pounds—so they can handle about 8,000 pounds.”

Harnessing a draft horse requires strength. The collar alone weighs 30 to 40 pounds; the bigger the horse, the bigger the collar. Sam and Kellie can get a pair of horses tacked up and ready to go in about fifteen minutes if the harnessing tack is already fitted to the horse.

Gentle Giants

Percherons are undeniably impressive due to their massive size. Flash, one of the Whispery Pines Percherons, towers at 19.2 hands. Despite their size, Percherons are agile, have high energy, and possess great endurance. Their personality is steady, calm, and easygoing. And their charm is matched by their stunning beauty.

“We call them the classiest of the draft horses,” Sam says. “When we bring them to an event and shine them up, they are the coolest looking horse.”

But Percherons are more than just eye candy to horse lovers. “The love they have for us and what we do is just outstanding. They have the biggest hearts,” Kellie says.

“I love their passion back to us,” Sam says. “The respect you put into them you get back from them… They are ready for the job before we even ask, whether to plow, spread manure, or travel off-site. They are stepping on our toes saying, ‘Let’s go.'”

The gentle personality of these horses attracts attention wherever they go. “They just love people so much,” Kellie says.

Percherons excel at learning. “Usually, if you teach the horse one time, let them think it through, you don’t ever have to go back to it,” Sam says.

Kellie adds, “They are so smart. Sometimes, I swear they know what we’re going to do before we even ask.”

Carrying On the Whispery Pines Legacy

Sam and Kellie’s love of horses and respect for one another is the glue to their relationship, as they joyfully carry on the legacy of Sam’s grandparents.

“It’s really hard work. There’s not a lot of us around that still do this type of family business,” Kellie says.

“These horses are our kids,” Sam says.

The rewards of bringing the Percherons to the public make all the sacrifices worthwhile. “People are just drawn to these horses,” Kellie says. “When we’re performing, I look at the crowd and see that one little girl or boy and watch their face light up.”

Sam adds, “When I was a kid, draft horses were a lot more common. They were in every farm or neighborhood, but not anymore. So the fairs and shows we go to allow kids to meet the breed.”

Whatever your age, it’s hard not to fall head over heels in love with a Percheron!

To learn more about Whispery Pines Percherons, visit whisperypines.com and follow them on Facebook. Then, discover how the Percheron Horse Association of America Education and Charitable Fund supports Percheron clinics and education.

This article about Whispery Pines Percherons is a web exclusive for Horse Illustrated magazine. Click here to subscribe!

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