Leah Kaufmann’s horse obsession developed at an early age. She grew up in Seattle, but her mother passed on a passion for horses, driving Kaufmann to her weekly Sunday riding lesson starting at age 6.

Kaufmann dabbled with dressage, but ultimately became hooked on eventing from her time spent in Pony Club. Those early experiences bonded Kaufmann to the equestrian lifestyle, carrying her admiration into adulthood.

The T-Shirt That Started Her Equestrian Brand

Like most new ideas, Dapplebay was launched when Kaufmann discovered a void in the market. She was on a quest to find cute horse shirts representing her favorite disciplines.

Creative by nature, she always loved to draw horses and make crafts, even before she received her degree in design at the University of Washington for visual communication design. She used her expert eye and whipped up a t-shirt that read “Live Free & Jump XC” with a horse jumping across the center.

Kaufmann casually posted the shirt on Facebook, which received an explosion of comments. The now-retired design was quickly featured online in Eventing Nation, giving Kaufmann exposure to like-minded customers. Based on the feedback, she began screen-printing more shirts, and Dapplebay was born in 2011.

A Hobby Turned Career

Professionally, Kaufmann had a successful career as a designer working with a marketing agency. She maintained her professional job in the beginning, while Dapplebay was on the side. She put energy into it as she felt like it over the years.

“It was a creative outlet that allowed me to have something that was my own outside of client work,” Kaufmann explains. Fast forward to the pandemic and the world changed, including Dapplebay. Kaufmann shifted her focus on becoming a profitable business instead of just a fun, creative venture.

With a change in mindset and sales, Dapplebay was thriving, allowing Kaufmann to leave her full-time job behind.

“2020 was a great year for e-commerce, and I grew a lot without intending to,” she says. “I took that momentum as an opportunity to decide that this could be my full-time thing.”

Community & Connection

While Kaufmann spends most of her time working solo, she enjoys having the opportunity to connect with customers whenever she sets up a booth at an event.

Having a booth at The Retired Racehorse Project Thoroughbred Makeover in 2021 was a career high and emotionally moving weekend for Kaufmann. She promotes retired racehorses with her apparel and owns two off-track Thoroughbreds, Pie and Ranger.

Dapplebay also made its first appearance at Land Rover Kentucky in 2022, which was another special moment of growth for the brand.

“I’ve met so many amazing women from having this little pop-up tent with cute shirts,” she says. “I quickly realized this wasn’t just about the t-shirts, it was about meeting people.”

In 2022 Kaufmann also launched The Barn Aisle, a Facebook group, with the intention of being a supportive online space for customers and fellow equestrians. The group celebrates a love for horses and creates a dialog online.

“People post when they have a great ride, when they have a question, when they’re struggling—the way the group responds is incredible,” she says.

The Brand’s Popular Equestrian Products

Dapplebay offers a unique selection of apparel, accessories and lifestyle products from stickers to journals. As a designer, coming up with ideas for new products is the exciting part of the job.

Kaufmann focuses on creating unique prints, patterns her customers can’t find anywhere else, and sizes for all equestrians. Recently, matching sets, including saddle pads and bonnets, have become popular.

“My goal is to create things that people love that they can take into their own lives and wear with their own style,” she explains.

When Kaufmann isn’t busy working, she spends time with the horses she keeps at home in a beautiful barn her husband built. Her dedication to the brand, her horses and a positive mindset has allowed her business to thrive.

“I think the hardest thing is remembering to enjoy it and enjoy the process,” she says. “I’ve been so caught up in working hard, I think it’s easy to miss the journey. Sometimes I wake up and I look around and realize we live on the property I dreamed of 10 years ago.”

Shop Dapplebay here.

This article about equestrian brand Dapplebay appeared in the January/February 2023 issue of Horse Illustrated magazine. Click here to subscribe!

The post The Rise of Equestrian Brand Dapplebay appeared first on Horse Illustrated Magazine.

In the Horse Illustrated podcast Barn Banter episode 4, hosts Susan Friedland and Raquel Lynn chat with guests Hope Ellis-Ashburn and Leah Kaufmann about an ag-centric life and establishing an equestrian lifestyle brand.

Click to listen on mobile.

Listen now to meet Hope and Leah. Plus, hear about our ASPCA Right Horse adoptable horse of the month, Miss Jane, offered by This Old Horse, Inc. in Hastings, Minn.

Title Sponsor: Straight Arrow Family of Brands

Hope Ellis-Ashburn, Horse Illustrated Contributor and Farm Owner

Hope Ellis-Ashburn of Red Horse on a Red Hill Communications is an award-winning author, dynamic educator, equestrian, and farmer whose work has appeared in more than a dozen agriculture and equestrian publications including Hobby Farms, Horse Illustrated, and Young Rider. Her books include “Always Hope: How Dairy Cows and Arabian Horses Inspired Grit in a Young Girl’s Life” and “Kimbrook Arabians: How an Unlikely Midwestern Couple Influenced an Ancient Breed,” along with a riding diary, “New Horse Journal.”

Hope and her family live in a 1927 farmhouse located on the family’s Tennessee Century Farm in the Sequatchie Valley of southeast Tennessee where they raise hay and Black Angus cattle. She has a Half-Arabian mare (Sally), an American Warmblood gelding (Bucky), two donkeys (Harmony and Goobie), Border Collie dogs (Gus and Daisy), and a house cat (Rose). 

◆ Red Horse on a Red Hill Website
◆ Red Horse on a Red Hill on Facebook
◆ Red Horse on a Red Hill on Instagram
◆ Hope on LinkedIn
◆ Hope’s books on Amazon
◆ Hope’s books on Goodreads

Leah Kaufmann, Founder of Dapplebay

Leah Kaufmann is the CEO, Creative Director and artist behind Dapplebay, a top-selling equestrian apparel and accessories brand. The creative mind behind Dapplebay’s sassy sayings and unique products, Ms. Kaufmann fully conceives the equine designs for the company’s attire and accessories. She not only built Dapplebay into a successful business but also uses the company to celebrate a shared passion for horses between the consumer and herself.

◆ Dapplebay Website
◆ Dapplebay on Instagram
◆ Dapplebay on TikTok

Featured Adoptable Horse

Today we talk to Nancy Turner, the president of This Old Horse in Hastings, Minn. This month’s ASPCA Right Horse adoptable horse of the month is Miss Jane, lovingly known as Jane. Jane started at the tracks in 2016 and became a broodmare after her last race in 2018. Since ending her career as a broodmare, she joined the Racehorse Retraining program at the University of Wisconsin – River Falls. Jane is a one-rider horse and has the ability to succeed in a multitude of things. Her personality encourages trying new things and not having repetitive training sessions, as well as loving obstacles of any kind. Jane has been working on her connection on the flat, consistently working on pole/jump work, as well as going on trail rides. Jane would be a perfect horse for a rider interested in doing all-around work. For more info on Jane, click here.

Title Sponsor of Barn Banter

We want to thank our Title Sponsor, the Straight Arrow Family of Brands, makers of Mane ‘n Tail, Cowboy Magic & Exhibitor’s, with over 100 years of grooming excellence. For more information about your favorite products, visit straightarrowinc.com and find Straight Arrow Products at a tack shop near you!

In addition to Barn Banter episode 4, you can find all previous episodes of Horse Illustrated’s podcasts here.

The post Barn Banter – Episode 4 from title sponsor Straight Arrow Products appeared first on Horse Illustrated Magazine.